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Kamera-Digital Forum : Samsung : Samsung confirms plans for new DSLR New Topic Post Reply
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rendra 

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icon Samsung confirms plans for new DSLR

Samsung confirms plans for new DSLR
Friday 10th October 2008
Nigel Atherton

Samsung has confirmed that the company is currently working on a new digital SLR. Speaking exclusively to WDC Editor Nigel Atherton at the company's worldwide headquarters in Seoul, South Korea, Mr Young-Bae Kim, Samsung's Director of DSLR business, revealed that the new DSLR, the company's third, would be quite different to its previous models.

"The GX-20 was not very different in appearance to the GX10," he admitted, "but from the GX-20 to the next model will be a much bigger change."

He would not reveal any specific features, specifications or even the name of the new camera except that it would be smaller in size than its predecessors, and would be launched in the second half of 2009. Asked whether it would follow the new trend of incorporating HD Video capture, Mr Kim said:

“It is certainly something we will think about, but there is lots of homework to be done to overcome some of the limitations of the feature in existing models.” Samsung already incorporates HD video into many of its compact cameras.

Like its previous two DSLR models, the new DSLR will be a joint development with Pentax and Mr Kim reiterated the company's commitment to this partnership for the foreseeable future saying that, if anything, this relationship would 'expand'.

He did, however play down rumours that Samsung is developing a full-frame (35mm sized) sensor.
“I think we will be staying with the APS-C sensor for now, and developing it further. We believe that there is still much potential to improve the image quality from DSLRs using the existing APS-C sensor and it is very important to Samsung that we continue to do so.”

He admitted that there is still 'pixel competition' in the DSLR sector, with manufacturers striving to produce not only larger, full-frame sensors but higher pixel counts on smaller sensors, but he would not speculate on what he thought the maximum practicable pixel count might be for an APS-C sensor, or give any indication as to how many megapixels the new DSLR would have.

News of a forthcoming DSLR comes in the wake of the announcement that Samsung is working on a new 'Hybrid' camera system to rival Micro Four-Thirds, which will feature interchangeable lenses and an APS-C sensor, but an Electronic Viewfinder instead of a reflex mirror and prism (thus enabling a much smaller body). Mr Kim was not able to reveal any more details of this system, or whether its first Hybrid camera would look more like the DSLR-style Panasonic Lumix G1 or the rangefinder style Olympus prototype shown at Photokina. He said they would observe consumers' response to these two products with interest.

http://www.whatdigitalcamera.com/news/Samsung_confirms_plans_for_new_DSLR_news_269833.html

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14-10-2008 at 02:29 PM Post ke # 1 | Quote Reply
rendra 

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icon Samsung to quit DSLR market

Samsung Denies M&A Deal With Pentax
By Kim Yoo-chul
Staff Reporter

http://www.koreatimes.co.kr/www/news/biz/2010/01/123_59273.html





Samsung Digital Imaging (SDI), Samsung Electronics' affiliate, has denied the possibility of buying Japan's Pentax Corp.

Park Sang-jin, president and CEO of Samsung Digital Imaging, said the company will maintain its current links with its Japanese partner.

"The need for the acquisition of Pentax has been reduced as Samsung has already internalized key camera-related technologies such as image sensors," the CEO said during a meeting with reporters in Seoul, Tuesday.

"We reviewed the M&A scenario a few years ago as Samsung was having difficulties in securing related technologies," the top executive said.

Upcoming hybrid digital cameras, possibly in the second half of this year, will be equipped with SDI's own lens and image sensors, he said.

"Another key point is that we will find new partners able to diversify possible channels for lenses."

Park said the company is targeting 15 percent of the global compact camera market by the end of this year, up from 12.5 percent in 2009.

"By 2012, Samsung Digital Imaging will have an 18 percent share in the segment."

Compact cameras account for 93 percent of the global camera market and the remaining 7 percent comprises of digital single lens reflex (DSLR) cameras.

Samsung's NX10, which will make its international debut in North America and Europe from early March, features a large APS-C size sensor, a bright active-matrix light emitting diode (AM OLED) screen and fast auto focus, the company said.

The NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer.

It also includes in-depth manual controls and a "Smart Auto" function, which automatically detects the surrounding environment of the shot and selects the right shoot mode.

"Our 'Smart Range' feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the 'Supersonic Dust Reduction' system keeps those dust particles clear of the image sensor that can often impair the picture," Park said.

The executive said Samsung won't inject massive capital into the DSLR camera market due to low margins and the ongoing corporate shift toward the hybrid camera market.

"A very well-known Japanese company has been reeling from some 50-60 billion won in losses per year over the last few years in the DSLR market. We have no clear reason to strengthen DSLRs," according to the CEO.

"Consumer preferences are leaning toward hybrid cameras that offer a DSLR-equalized viewing experience. In line with the trend, Samsung will put more focus on hybrids," he said.

SDI is aiming for a 50 percent share of the local hybrid camera segment in 2010 by using Samsung Electronics' expanded distribution channels, and marketing campaigns.

The demand for hybrid cameras will rise to 9 million in 2015 from 5 million and 1 million in 2012 and 2010, respectively, according to market research firms.

"By 2011, Samsung will top the local camera market after passing Japanese companies."

yckim@koreatimes.co.kr



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22-01-2010 at 12:47 AM Post ke # 2 | Quote Reply
Kamera-Digital Forum : Samsung : Samsung confirms plans for new DSLR New Topic Post Reply
 
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